Features of Social Media Marketing You should Know
Social media has actively become a part of our daily life, both personal and professional. It has a great impact in the marketing industry. Brands and consumer, both are getting benefit from using it.
With entrepreneurs exploring new platforms, marketing techniques and unique ways to promote their business and earn more revenue. Social media gives an amazing opportunity for all the entrepreneurs to use this space to advertise their business and get best results at a much less cost as compared to traditional marketing.
How Social media marketing is better than traditional marketing?
Social media marketing is very cost effective, while showing real time results and statistics. A larger number of audiences can be reached by spending less amount of money. Social media marketing gives you an edge that you can choose your target audience through different parameters like location, age, gender, interests, etc.
It has a larger audience reach since it has a global reach and anyone from any part of the world can be reached through it. You can market your product locally as well as globally which will be more effective and result oriented.
It offers different mediums for advertisement. Some people like to read a blog post; some people would more inclined towards video content. So different mediums for advertising can be used.
Creativity is not limited to only TVC & newspaper or billboards only. It had a direct reach to the consumers and it works both ways. Consumers can give their feedback more directly which will make the brand image stronger.
It makes the brand more reachable, it is convenient and easy and with online shopping a desired product are just a few clicks away.
Brands don’t have to wait weeks to see the result, they can view them by the number of visits and following on their website and social mediums.