One single click can make your business hit in your area

How restaurants are using Instagram and other social media platforms to increase sales

(Talking Points: People love to take selfies, share videos of them dinning or enjoying meal and businesses around the world are cashing it, attracting and interacting with customers through Facebook and booking hundreds of orders online)​

Restaurant advertising is a key marketing strategy for restaurants. Inarguable fact is 75% of restaurateurs would advertise their business on social media this year and even more in the years to come, in all probability.

These statistics speak volumes and we have enough proof that social media advertising has changed the face of how restaurants promote their businesses today, to deliver seemingly unachievable sales. Let’s evaluate the value of a ‘click’ and if you have a restaurant, how to cash in on this opportunity.

Clickable opportunity 1: Promote your business with best visual content.

Instagram might be the most important social network for your restaurant. It’s a no-brainer for those in the food business.

The food:

Good food’s the heart of your business and step one towards creating clickable content.
Who can deny the power of attractive visuals? Online high quality, delicious looking photos of drool inducing scrumptious meals, will definitely draw hungry eyes. It would make absolute sense for your restaurant to advertise on Instagram, and put money behind your best pictures of menu items.

By product: Foodie photos!

The foodie culture lends itself to this social network particularly well. They never miss the opportunity to post pictures of delectable luscious meals they are enjoying with friends and family, Foodie photos from Diners that love to post pictures of their food on Instagram under hashtags like #foodies are a sure shot win. Free promotion in the most effective way!

Ambience

Here your food isn’t the only marketing weapon playing its part. You’ve put time and effort to ensure your restaurant gives customers a great dining experience, here is your chance to flaunt it.

Display your attractive storefront, comfortable seating with communal tables even a beautiful bathroom, perfect sound and lightening, a wow décor, use this social media main stage as a place to play around with your brand identity.

In an age of robotic customer service, we can’t and should not make the mistake of undermining the power of the human element. Show off your joyful and smiling workers by putting up pics of them doing what they do best! Seeing happy, smiling employees does wonders for your reputation, as customers love to be served by joyful workers. And let’s not forget employee recognition, who wouldn’t want to have his/her share of limelight for a bit, talk about killing 2 birds with one stone!
Byproduct: Selfies!

You’re bound to see customers having a great overall dining experience sharing their foodie moments with the world, some perhaps clicking to capture and share the unique décor of your outlet.

Clickable opportunity 2: Take a moment to Tweet and Chat

Don’t underestimate the power of Twitter Ads. A famous pizza brand lets you order pizza through an on Twitter. With over 330 million active users, it would be crazy not to take advantage of this audience.

Time those tweets to engage your audience:

You can have a big influence on hungry stomachs, timing your tweets can be a great opportunity to increase sales. Try scheduling tweets at different times of the day to specifically target the breakfast, lunch, or dinner crowds.

Share and promote customer generated content

Your customers will love this! Share customer photos on your social media channels, turn your customers into valuable brand ambassadors by sharing their comments and photos online, great way to engage with them online directly and encourage more of such customer activity, they’ll love to be part of.

Advocacy

You could go a step ahead by maybe hosting a contest asking customers to share pics of their favorite meal at your restaurant and click a pic of what they like best about your establishment and share their entries on a dedicated space on your various social networks. Moment of fame and a free appetizer! Who isn’t going to love it. Beware! You might be turning occasional visitors into devotees and reinforcing ties with existing customers.

Snapchatting

This social networking tool is getting more and more popular with Millennials and Generation Z. You can capitalize on Snapchat geofilters resulting in hundreds of more people viewing the great foodie experience your restaurant offers.

What else clicks

Loyalty Programs:

Partnering up with online food apps! Click to receive discounts!

King of restaurant advertising

No way you can leave Facebook out in your plan to bolster your restaurants promotion. Just a click away, taking you one step closer every time to a successful social media marketing campaign. Facebook offers a powerful tool: Location Ads! You can target potential customers within a certain radius of your restaurant and track whether they saw your ad and visited your restaurant after seeing it, with the call to action being: Get Directions!

This isn’t an exhaustive list of social media marketing tools to get those potential customers clicking. Don’t miss out on the clicking opportunity. Whatever clicks with your audience, will surely create clicks for your business.