Right Content in right context can bring the desired results

An effective advertising campaign implies that the advertiser must deliver their ads to the right people, in the right context, at the right time and at the right frequency, in order for the advertising message to have the highest impact.

‘The Internet is becoming the town square for the global village of tomorrow.’

Bill Gates

Every Marketing agency’s target is to be at the top of their game. They want more advertising, more clients, more revenue and definitely more results to leave the mark in the market.

In order to achieve this, intelligent advertising plans are devised, so that targeted audience can be reached. The audience is targeted by using different parameters (age, interest, gender, field of work, location).

All individuals have different interest. Some people don’t like to read a long essay so they can be reached through small video clips, eye catching images/ GIFS; readers would prefer an article or a blog. People interested in analytical data would prefer reading a survey with statistics, numbers and graphs.

Since now there are many mediums which can be used individually or in combination to make the campaign more interesting. Facebook and Instagram are mostly used for promotion because they have more users and it is easy to target the audience through their interest what they are following.

Twitter has a different audience altogether and twitter trending is always very useful which can be integrated with different tools like Pinterest and YouTube. Every medium has its own significance but the real challenge is to use all mediums in an optimum way, so that desired results can be achieved. This becomes possible when right content is placed at right medium.  A variety of blogs, surveys and small video clips can be added to any campaign to make it more interesting and relatable.