Unless you have been living under a rock, you must have heard about TikTok, an app causing an internet outrage these days. The super easy to use and consume app has people going crazy especially millennials, showcasing their creative instincts using different audio and visual effects. Today TikTok enjoys over 500 million downloads, making it an ultimate platform for businesses to reach millions of potential customers through ads.
A major chunk of the TikTok users is under the age of 30, belonging to Generation Z.
Approximately 41% of the content creators are between the ages of 16 and 24 with a relatively high purchasing power, which makes it easier to understand why TikTok can help businesses to generate revenue.
A lot of business giants including Universal Studios have already been using TikTok as an important part of their marketing communication strategy with considerable results. The fun, quirky videos with challenges, dance moves, lip-syncs and influencers promoting products/services definitely add attraction to the business’s digital marketing and promotion strategy.